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May 03, 2024
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JMC 390 - Advertising Creativity and Copy Writing
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
Study and practice in message strategy, development and creation including market and target audience analysis, idea generation, concept development and copywriting with application to all major mediums. Prerequisite: JMC 102 or JMC 223 , JMC 342 and JMC 348 .
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