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May 03, 2024
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MKTG 344 - Marketing Promotion
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
A review of sales and advertising functions, as well as publicity, public relations, and sales promotion. A strategic planning perspective will be assumed. Prerequisite: MKTG 320 , with a grade of “C” or better.
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