2017-2018 Catalog 
    
    Apr 27, 2024  
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2017-2018 Catalog [ARCHIVED CATALOG]

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MKTG 432 - Data Mining

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall

Survey of the emerging technologies used to uncover patterns and associations in large databases for improved decision making in the marketing arena. Prerequisite: IS 322  with a grade of “C” or better. Same as IS 432 .


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