CMUS 4M8 - Advanced Media Marketing

Credit Hours: 3
Through classroom instruction and presentations by visiting industry experts, Business Track students will become familiar with traditional and progressive marketing strategies. Key areas including publicity, advertising, radio and video promotion, Internet marketing, and tour support will be addressed. Students will develop a comprehensive marketing plan for each Artist and will also create and implement the marketing plan for the CMC Tour. (Possible Credit: Business Administration, Management, Marketing, Communications and/or Media)