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May 11, 2024
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MKTG 341 - Marketing Research
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisite: IS 322 ; MKTG 320 , both with a grade of “C” or better.
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