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Sep 24, 2024
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JMC 492 - Ad/PR Campaigns Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3 Terms Offered: Fall, Spring
Capstone course in organizing and conducting integrated marketing campaigns; including research, objective setting, strategy development, media selection, message concept and design, budgeting, account management, plan writing and presentation. Prerequisite: JMC 224 and JMC 389 .
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