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Sep 23, 2024
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JMCO 348 - Principles of Advertising
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Survey of the history, principles and practice of advertising, with an emphasis on the strategic process: research, creative and media strategy, production of messages, and evaluation of advertising effectiveness. Prerequisite: JMCO 224 . Same as JMC 348 .
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