MKTO 435 - Data Mining

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Survey of the emerging technologies used to uncover patterns and associations in large databases for improved decision making in the marketing arena. Prerequisite: Any one of the following with a grade of “C” or better: ISO 322, MATO 377, PSYC 311, or SOCI 416. Same as ISO 435.