2019-2020 Catalog with Addendum II 
    
    Apr 20, 2024  
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2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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BUSA 656 - Strategic Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
The role of marketing and strategy in achieving organizational objectives. Topics include segmenting markets, pricing, identifying market opportunities and niches, aligning values with strategy, cooperative and collaborative strategies, and identifying organizational competencies.


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