2019-2020 Catalog with Addendum II 
    
    Mar 28, 2024  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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JMC 347 - Principles of Public Relations


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall

Survey of the history, principles and tactics of public relations and corporate communications, with an emphasis on how organizations use public relations to maintain goodwill among their various publics and meet strategic objectives. Prerequisite: JMC 224 .



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