2019-2020 Catalog with Addendum II 
    
    Apr 19, 2024  
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2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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JMC 348 - Principles of Advertising

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Spring

Survey of the history, principles and practice of advertising, with an emphasis on the strategic process: research, creative and media strategy, production of messages, and evaluation of advertising effectiveness. Prerequisite: JMC 224 .


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