2019-2020 Catalog with Addendum II 
    
    Sep 28, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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MKTG 419 - International Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: on demand

Emphasizes the issues, problems, and decisions facing managers of international marketing, the complex environment in which international marketing occurs, and ways of integrating and coordinating marketing programs in diverse markets. Prerequisite: MKTG 320  with a grade of “C” or better.



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