2019-2020 Catalog with Addendum II 
    
    Apr 16, 2024  
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2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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MKTG 419 - International Marketing

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: on demand

Emphasizes the issues, problems, and decisions facing managers of international marketing, the complex environment in which international marketing occurs, and ways of integrating and coordinating marketing programs in diverse markets. Prerequisite: MKTG 320  with a grade of “C” or better.


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