2019-2020 Catalog with Addendum II 
    
    Jul 06, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 628 - Relationship Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
This course examines the techniques, value creation approaches, customer loyalty programs, new customer development, as well as customer relationship management methods. Each aspect of relationship marketing will be examined in detail with a specific focus upon cost and marketing investment return evaluation.



Add to Portfolio (opens a new window)