Advertising/Public Relations, BS (JAPR)

University Requirements

Please see the University Requirements section of this catalog.

Major Requirements

Media Studies

JMC 100 - Media Issues Credit Hours: 3 *
JMC 302 - Introduction to Race and Media Credit Hours: 1
JMC 303 - Colloquium in Race and Media Credit Hours: 1 (twice)
JMC 488 - Communication Law Credit Hours: 3 (writing-intensive & capstone course)
*Hours may also fulfill university requirements and are not included in total major hours

Total: 6 Credit Hours

Digital Media

JMC 165 - Media Maker I Credit Hours: 3
JMC 166 - Media Maker II Credit Hours: 3
JMC 342 - Communication Design Credit Hours: 3
JMC 351 - Web Publishing Credit Hours: 3

Total: 12 Credit Hours

Professional Practice

JMC 224 - Media Writing Credit Hours: 3
JMC 321 - Student Media Lab Credit Hours: 0 (2 semesters required, 1 must be with student-run AD/PR agency)
JMC 347 - Principles of Public Relations Credit Hours: 3
JMC 348 - Principles of Advertising Credit Hours: 3
JMC 389 - Public Relations Writing Credit Hours: 3
JMC 492 - Ad/PR Campaigns Credit Hours: 3
JMC 495 - JMC Internship Credit Hours: 1 (capstone course)

Choose 6 hours from the following:

JMC 367 - Social Media Credit Hours: 3
JMC 390 - Advertising Creativity and Copy Writing Credit Hours: 3
JMC 391 - Ad/PR Media Planning Credit Hours: 3
JMC Elective (JMC 100-499) Credit Hours: 3

Total: 22 Credit Hours

Support Field or Minor

Choose from any field. A support field consists of 15 hours, of which 6 must be advanced selections. Requirements for a formal minor are set by each department and may vary in hours.

Lower selections Credit Hours: 9
Advanced selections Credit Hours: 6

Total: 15 Credit Hours

Supplement for Major

PSYC 120 - Introduction to Psychology Credit Hours: 3 *
or
SOCI 111 - Introduction to Sociology Credit Hours: 3 *
MKTG 320 - Principles of Marketing Credit Hours: 3
MGMT 330 - Management and Organizational Behavior Credit Hours: 3
BUSA 419 - International Business Credit Hours: 3
SOCI 415 - Social Research Credit Hours: 3
or
COMM 291 - Survey Research Methods Credit Hours: 3
*Hours may also fulfill university requirements and are not included in total major hours

COBA hours may be included in the 15-hour support field or be included in the 5-hour elective block.

Total: 12 Credit Hours

Electives

Minimum - 5 Credit Hours

Total Major Hours: 72

Other Graduation Requirements

Minimum GPA in major: 2.00
Minimum GPA for graduation: 2.25
Minimum number of hours outside JMC: 72
Minimum advanced hours: 33
Minimum total hours: 128

Courses numbered 0** do not count in Minimum hours required for degree.