Program: Advertising/Public Relations, BS (JAPR) - Abilene Christian University

2017-2018 Catalog

Apr 09, 2025

University Requirements

Please see the University Requirements section of this catalog.

Major Requirements

Journalism and Mass Communication Core

JMC 100 - Media Issues Credit Hours: 3 *
JMC 201 - Introduction to Visual Media Credit Hours: 3
JMC 302 - Introduction to Race and Media Credit Hours: 1
JMC 303 - Colloquium in Race and Media Credit Hours: 1 (twice)
JMC 351 - Web Publishing Credit Hours: 3
JMC 342 - Communication Design Credit Hours: 3
JMC 488 - Communication Law Credit Hours: 3 (writing-intensive & capstone course)
JMC 495 - JMC Internship Credit Hours: 1 (capstone course)
*Hours may also fulfill university requirements and are not included in total major hours

Total: 16 Credit Hours

Advertising/Public Relations Core

JMC 102 - Creating Media Messages Credit Hours: 3
or
JMC 223 - Convergence Reporting I Credit Hours: 3
JMC 321 - Student Media Lab Credit Hours: 0 (2 semesters required; 1 must be with student-run AD/PR agency)
JMC 347 - Principles of Public Relations Credit Hours: 3
JMC 348 - Principles of Advertising Credit Hours: 3
JMC 389 - Public Relations Writing Credit Hours: 3
JMC 492 - Ad/PR Campaigns Credit Hours: 3
JMC Elective (JMC 100 - JMC 499) - Credit Hours: 3

Total: 18 Credit Hours

Advertising/Public Relations Menu

Choose two of the following courses:

JMC 367 - Social Media Credit Hours: 3
JMC 390 - Advertising Creativity and Copy Writing Credit Hours: 3
JMC 391 - Ad/PR Media Planning Credit Hours: 3

Total: 40 Credit Hours

Support Field or Minor

Select any minor of your choice.
Or
Choose from the following designated support fields: art, business, communication, English, Spanish, French, theater, political science, psychology, or sociology.

Lower selections Credit Hours: 9
Advanced selections Credit Hours: 6

Total: 15 Credit Hours

Supplement for Major

PSYC 120 - Introduction to Psychology Credit Hours: 3 *
or
SOCI 111 - Introduction to Sociology Credit Hours: 3 *
MKTG 320 - Principles of Marketing Credit Hours: 3
MGMT 330 - Management and Organizational Behavior Credit Hours: 3
BUSA 419 - International Business Credit Hours: 3
SOCI 415 - Social Research Credit Hours: 3
or
SOCI 416 - Social Statistics Credit Hours: 3
*Hours may also fulfill university requirements and are not included in total major hours

Total: 12 Credit Hours

*COBA hours may be included in the 15-hour support field or be included in the 5-hour elective block.

Electives

Minimum (maximum of 3 hours may be JMC) - 5 Credit Hours

Total Major Hours: 72

Other Graduation Requirements

Minimum GPA in major: 2.00
Minimum GPA for graduation: 2.25
Minimum number of hours outside JMC: 72
Minimum advanced hours: 33
Minimum total hours: 128

Courses numbered 0** do not count in Minimum hours required for degree.