|
|
|
Nov 11, 2024
|
|
MKTG 341 - Marketing Research
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisite: IS 222 ; MKTG 320 , both with a grade of “C” or better. Same as MKTO 341 .
Add to Portfolio (opens a new window)
|
|
|