|
|
|
Nov 11, 2024
|
|
MKTO 341 - Marketing Research
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisite: ISO 322 ; MKTO 320 , both with a grade of “C” or better. Same as MKTG 341 .
Add to Portfolio (opens a new window)
|
|
|