ART 453 - Identity and Brand Design II

Lecture Hours: 3
Lab Hours: 3
Credit Hours: 3
Terms Offered: Fall

In this course, we will be working much closer with brand identities with an emphasis on design entrepreneurship through the concept development of products/services that would positively affect the user’s life. To do this effectively, the focus will be on both team and individual projects through brand/market research, brand/touch point/brand bible development, and the presentation. Prerequisite: ART 353.