2019-2020 Catalog with Addendum II 
    
    Dec 10, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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JMC 390 - Advertising Creativity and Copy Writing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

Study and practice in message strategy, development and creation including market and target audience analysis, idea generation, concept development and copywriting with application to all major mediums. Prerequisite: JMC 342  and JMC 348 .



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