2019-2020 Catalog with Addendum II 
    
    May 27, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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MKTG 341 - Marketing Research


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisite: IS 322 ; MKTG 320 , both with a grade of “C” or better.



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