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Dec 21, 2024
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MKTG 419 - International Marketing
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: on demand
Emphasizes the issues, problems, and decisions facing managers of international marketing, the complex environment in which international marketing occurs, and ways of integrating and coordinating marketing programs in diverse markets. Prerequisite: MKTG 320 with a grade of “C” or better.
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