2019-2020 Catalog with Addendum II 
    
    Dec 06, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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CMUS 4M8 - Advanced Media Marketing


Credit Hours: 3
Through classroom instruction and presentations by visiting industry experts, Business Track students will become familiar with traditional and progressive marketing strategies. Key areas including publicity, advertising, radio and video promotion, Internet marketing, and tour support will be addressed. Students will develop a comprehensive marketing plan for each Artist and will also create and implement the marketing plan for the CMC Tour. (Possible Credit: Business Administration, Management, Marketing, Communications and/or Media)



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