2019-2020 Catalog with Addendum II 
    
    Aug 14, 2022  
2019-2020 Catalog with Addendum II [ARCHIVED CATALOG]

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HCAD 681 - Healthcare Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Discusses and applies the concepts of healthcare planning and marketing to healthcare delivery, assessment of community needs, and resource planning in both ambulatory and clinical settings. Includes health services planning and trends, demand for and use of health services, research methods, and sources of marketing and planning data.



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