|
|
|
Dec 21, 2024
|
|
MKTG 628 - Relationship Marketing
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
This course examines the techniques, value creation approaches, customer loyalty programs, new customer development, as well as customer relationship management methods. Each aspect of relationship marketing will be examined in detail with a specific focus upon cost and marketing investment return evaluation.
Add to Portfolio (opens a new window)
|
|
|