Graphic Design/Advertising, BS (ARTC)

This concentration combines training in art with that of journalism and mass communication. It is designed for the student who desires to enter newspaper, magazine or other advertising design fields. Students wishing to pursue this program of study should consult with advisors in both the art and the journalism and mass communication departments.

University Requirements

Please see the University Requirements section of this catalog.

Major Requirements

Art

ART 105 - Two-Dimensional Design Credit Hours: 3
ART 106 - Three-Dimensional Design Credit Hours: 3
ART 111 - Basic Drawing Credit Hours: 3
ART 112 - Figure Drawing I Credit Hours: 3
ART 341 - Painting I Credit Hours: 3
or
ART 347 - Plein Air Painting Credit Hours: 3
ART 351 - Typography I Credit Hours: 3
ART 352 - Typography II Credit Hours: 3
ART 353 - Identity and Brand Design I Credit Hours: 3
ART 358 - Interactive Design I Credit Hours: 3
ART 453 - Identity and Brand Design II Credit Hours: 3
ART 454 - Information Graphics Credit Hours: 3
ART 455 - Persuasive Graphics Credit Hours: 3
ART 456 - Graphic Design Portfolio Credit Hours: 3 (capstone course)
ART 458 - Interactive Design II Credit Hours: 3
3 hours of two and/or three-dimensional studio (ART 200-499) Credit Hours: 3

Total: 45 Credit Hours

Communication

JMC 165 - Media Maker I Credit Hours: 3
JMC 224 - Media Writing Credit Hours: 3
JMC 348 - Principles of Advertising Credit Hours: 3
JMC 390 - Advertising Creativity and Copy Writing Credit Hours: 3
JMC 488 - Communication Law Credit Hours: 3 (writing-intensive course)
JMC 492 - Ad/PR Campaigns Credit Hours: 3

Choose 1 of the following courses:

ART 291 - Introduction to Black and White Photography Credit Hours: 3
ART 292 - Digital Art Photography Credit Hours: 3
JMC 261 - Television Production Credit Hours: 3
JMC 351 - Web Publishing Credit Hours: 3
JMC 361 - Advanced Media Production Credit Hours: 3 (must have prior video production experience and permission of instructor)

Total: 21 Credit Hours

Supplement for Major

ART 221 - Art History: General Survey I Credit Hours: 3
ART 222 - Art History: General Survey II Credit Hours: 3 *
ART 423 - Art History: 20th Century Credit Hours: 3 (capstone and writing-intensive course)
*Hours may also fulfill university requirements and are not included in total major hours

Total: 6 Credit Hours

Electives

Covered by two-field requirements.

Total Major Hours: 72

Other Graduation Requirements

Minimum GPA in major: 2.25
Minimum GPA for graduation: 2.00
Minimum advanced hours: 33
Minimum total hours: 128

Courses numbered 0** do not count in minimum hours required for degree.