2024-2025 Catalog

Dec 03, 2024

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2024-2025 Catalog

Marketing, Analytics, BS (MARK-MANL)

BS: Marketing (MARK)

This program is for online undergraduate students only.

General Education Requirements

Please see the General Education section of this catalog.

Business Foundations

ACTO 210 - Financial Accounting Credit Hours: 3
ACTO 211 - Managerial Accounting Credit Hours: 3
BLAO 363 - Introduction to Business Law and Ethics Credit Hours: 3
ECNO 260 - Principles of Macroeconomics Credit Hours: 3 *
or
ECON 261 - Principles of Microeconomics Credit Hours: 3 *
FINO 310 - Financial Management Credit Hours: 3
ISO 322 - Business Statistics Credit Hours: 3
ISO 324 - Management Information Systems Credit Hours: 3
MGMO 330 - Management and Organizational Behavior Credit Hours: 3
MGMO 438 - Global Strategy Credit Hours: 3 (capstone and writing-intensive course)
MKTO 320 - Principles of Marketing Credit Hours: 3
*Hours may also fulfill general education requirements and are not included in total major hours

Total: 27 Credit Hours

Analytics (MANL)

CSO 115 - Introduction to Programming Using Scripting Credit Hours: 3
ITO 220 - Introduction to Databases and Database Management Systems Credit Hours: 3
MKTO 342 - Consumer Behavior Credit Hours: 3
MKTO 435 - Data Mining Credit Hours: 3

Choose 3 hours from:

MGMO 390 - Innovation Credit Hours: 3
MKTG or MKTO 300-499 - Credit Hours: 3

Choose 3 hours from:

Any ACCT, ACTO, BLAW, BLAO, BUSA, BUSO, ECON, ECNO, FIN, FINO, IS, ISO, MGMO, MGMT, MKTG, or MKTO 300-499

Choose 3 hours from:

Any ACCT, ACTO, BLAW, BLAO, BUSA, BUSO, ECON, ECNO, FIN, FINO, IS, ISO, MGMO, MGMT, MKTG, or MKTO 200-499

Total: 21 Credit Hours

Electives

Minimum - 18 Credit Hours

Total Major Hours: 66

Other Graduation Requirements

Minimum grade in each business and emphasis course: C
Minimum GPA for graduation: 2.50
Minimum advanced hours: 33
Minimum total hours: 120

Courses numbered 0** do not count in minimum hours required for degree.