2024-2025 Catalog

Nov 21, 2024

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2024-2025 Catalog

Marketing, Analytics, BBA (MKTG-MKAN)

General Education Requirements

Please see the section of this catalog.

Business Foundations

Business Courses

ACCT 210 - Financial Accounting Credit Hours: 3
BLAW 363 - Introduction to Business Law and Ethics Credit Hours: 3
BUSA 120 - Introduction to Business Credit Hours: 2
ENTR 120 - Foundations of Entrepreneurship Credit Hours: 1
ECON 260 - Principles of Macroeconomics Credit Hours: 3 *
or
ECON 261 - Principles of Microeconomics Credit Hours: 3 *
FIN 310 - Financial Management Credit Hours: 3
IS 222 - Analytics 1: Statistics Credit Hours: 3
IT 263 - Analytics 2: Data Management and Visualization Credit Hours: 3
MGMT 330 - Management and Organizational Behavior Credit Hours: 3
MKTG 320 - Principles of Marketing Credit Hours: 3

International Courses

Choose one:

BUSA 419 - International Business Credit Hours: 3 *
ENTR 419 - Global Entrepreneur Credit Hours: 3
MKTG 419 - International Marketing Credit Hours: 3

Math Courses

Choose one:

Credit Hours:
Credit Hours:
Credit Hours:
Credit Hours:

Total: 24-30 Credit Hours

Marketing Core

Analytics Track (MKAN)

Electives

Minimum - 5-11 Credit Hours

Total Major Hours: 74

Other Graduation Requirements

Minimum grade in each business course: C
Minimum GPA for graduation: 2.50
Minimum advanced hours: 33
Minimum total hours: 128

Courses numbered 0** do not count in minimum hours required for degree.