Marketing, General, BS (MARK-MGEN)

BS: Marketing (MARK)

University Requirements

Please see the University Requirements  section of this catalog.

Business Foundations

• ACCT 210 - Financial Accounting Credit Hours: 3
• ACCT 211 - Managerial Accounting Credit Hours: 3
• BLAW 363 - Legal Environment of Business Credit Hours: 3

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• ECON 260 - Principles of Macroeconomics Credit Hours: 3 *

• or

• ECON 261 - Principles of Microeconomics Credit Hours: 3 *

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• FIN 310 - Financial Management Credit Hours: 3
• IS 322 - Business Statistics Credit Hours: 3
• IS 324 - Management Information Systems Credit Hours: 3
• MGMT 330 - Management and Organizational Behavior Credit Hours: 3
• MGMT 438 - Global Strategy Credit Hours: 3 (capstone and writing-intensive course)
• MKTG 320 - Principles of Marketing Credit Hours: 3

•  

• *Hours may also fulfill university requirements and are not included in total major hours

General Track (MGEN)

• MKTG 342 - Consumer Behavior Credit Hours: 3

Electives

Minimum - 16 Credit Hours

Total Major Hours: 64

Other Graduation Requirements

Minimum grade in each business and emphasis course: C
Minimum GPA for graduation: 2.50
Minimum advanced hours: 33
Minimum total hours: 120

Courses numbered 0** do not count in minimum hours required for degree.