2020-2021 Catalog with Addendum 
    
    Apr 16, 2024  
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2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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JMC 391 - Ad/PR Media Planning

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, odd years

Study and practice in evaluating and selecting media for marketing communications. Emphasis on strategy, audience measurement, budgeting, scheduling, buying and plan writing. Prerequisite: JMC 347 ; JMC 348 .


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