|
|
|
Feb 05, 2025
|
|
JMC 391 - Ad/PR Media Planning
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, odd years
Study and practice in evaluating and selecting media for marketing communications. Emphasis on strategy, audience measurement, budgeting, scheduling, buying and plan writing. Prerequisite: JMC 347 ; JMC 348 .
Add to Portfolio (opens a new window)
|
|
|