2020-2021 Catalog with Addendum 
    
    Apr 19, 2024  
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2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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JMC 492 - Ad/PR Campaigns

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

Capstone course in organizing and conducting integrated marketing campaigns; including research, objective setting, strategy development, media selection, message concept and design, budgeting, account management, plan writing and presentation. Prerequisite: JMC 224  and JMC 389 .


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