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Dec 03, 2024
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MKTG 320 - Principles of Marketing
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisite: 24 earned hours. Same as MKTO 320 .
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