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Dec 26, 2024
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MKTG 432 - Data Mining
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall
Survey of the emerging technologies used to uncover patterns and associations in large databases for improved decision making in the marketing arena. Prerequisite: Any one of the following with a grade of “C” or better: IS 322 , MATH 377 , PSYC 311 , or SOCI 416 . Same as IS 432 .
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