2020-2021 Catalog with Addendum 
    
    Jul 06, 2022  
2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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MKTG 624 - Applied Marketing Research


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
This course develops theoretical and practical techniques and skills in how to formulate a business-relevant marketing research question and how to design and execute a research methodology that uncovers valuable marketing insights essential to managerial-level decision-making. This course also explores the impact of technology on marketing research in improving our ability to gather data.



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