HCAD 385 - Healthcare Marketing and Strategic Planning

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
An introduction to Healthcare Strategic Planning and Marketing. Discusses and applies the concepts of healthcare planning and marketing to healthcare delivery, assessment of community needs, and resource planning in both ambulatory and clinical settings. Includes health services planning and trends, demand for and use of health services, research methods, and sources of marketing and planning data.