2018-2019 Catalog 
    
    Dec 15, 2019  
2018-2019 Catalog [ARCHIVED CATALOG]

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MKTG 620 - Digital Marketing and Social Media


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
This course presents an overview of the unique attributes that digital marketing brings to traditional marketing. Digital strategies include web analytics, search engine optimization, pay-per-click advertising, content, email, mobile marketing, and conversion rate techniques. Social media tactics will also be emphasized as a subset of digital marketing.



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