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Dec 21, 2024
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JMC 347 - Principles of Public Relations
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall
Survey of the history, principles and tactics of public relations and corporate communications, with an emphasis on how organizations use public relations to maintain goodwill among their various publics and meet strategic objectives. Prerequisite: JMC 100 ; JMC 102 or JMC 223 ; JMC 201 .
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