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Dec 21, 2024
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JMC 348 - Principles of Advertising
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Spring
Survey of the history, principles and practice of advertising, with an emphasis on the strategic process: research, creative and media strategy, production of messages, and evaluation of advertising effectiveness. Prerequisite: JMC 100 ; JMC 102 or JMC 223 ; JMC 201 .
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