|
|
|
Nov 23, 2024
|
|
MKTG 320 - Principles of Marketing
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisite: 24 earned hours.
Add to Portfolio (opens a new window)
|
|
|