2018-2019 Catalog 
    
    Nov 02, 2024  
2018-2019 Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKTG 320 - Principles of Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

Overview of the marketing functions, marketing concept, marketing research, marketing ethics, market segmentation, target marketing, product, price, promotion and distribution strategies. Prerequisite: 24 earned hours.



Add to Portfolio (opens a new window)