Marketing, Analytics, BS (MARK-MANL)

BS: Marketing (MARK)

University Requirements

Please see the University Requirements  section of this catalog.

Business Foundations

• ACCT 210 - Financial Accounting Credit Hours: 3
• ACCT 211 - Managerial Accounting Credit Hours: 3
• BLAW 363 - Legal Environment of Business Credit Hours: 3

•  

• ECON 260 - Principles of Macroeconomics Credit Hours: 3 *

• or

• ECON 261 - Principles of Microeconomics Credit Hours: 3 *

•  

• FIN 310 - Financial Management Credit Hours: 3
• IS 322 - Business Statistics Credit Hours: 3
• IS 324 - Management Information Systems Credit Hours: 3
• MGMT 330 - Management and Organizational Behavior Credit Hours: 3
• MGMT 438 - Global Strategy Credit Hours: 3 (capstone and writing-intensive course)
• MKTG 320 - Principles of Marketing Credit Hours: 3

•  

• *Hours may also fulfill university requirements and are not included in total major hours

Analytics (MANL)

• CS 115 - Introduction to Programming Using Scripting Credit Hours: 3
• IT 220 - Introduction to Databases and Database Management Systems Credit Hours: 3
• MKTG 342 - Consumer Behavior Credit Hours: 3
• MKTG 432 - Data Mining Credit Hours: 3

Electives

Minimum - 16 Credit Hours

Total Major Hours: 64

Other Graduation Requirements

Minimum grade in each business and emphasis course: C
Minimum GPA for graduation: 2.50
Minimum advanced hours: 33
Minimum total hours: 120

Courses numbered 0** do not count in minimum hours required for degree.