2020-2021 Catalog with Addendum 
    
    Apr 16, 2024  
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2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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MKTG 344 - Marketing Promotion

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

A review of sales and advertising functions, as well as publicity, public relations, and sales promotion. A strategic planning perspective will be assumed. Prerequisite: MKTG 320 , with a grade of “C” or better.


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