2020-2021 Catalog with Addendum 
    
    May 28, 2024  
2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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MKTG 419 - International Marketing


Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: on demand

Emphasizes the issues, problems, and decisions facing managers of international marketing, the complex environment in which international marketing occurs, and ways of integrating and coordinating marketing programs in diverse markets. Prerequisite: MKTG 320  with a grade of “C” or better.



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