2020-2021 Catalog with Addendum 
    
    Apr 19, 2024  
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2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

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MKTG 495 - Marketing Strategy

Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring

Comprehensive study of marketing strategies and tactics and how they may be implemented. A major project and cases, are used to illustrate the application of marketing concepts in a practical manner. Prerequisite: MKTG 320 , MKTG 341 , both with a grade of “C” or better.


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