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Dec 21, 2024
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MKTG 333 - Sports Administration
Lecture Hours: 3
Lab Hours: 0
Credit Hours: 3
Terms Offered: Fall, Spring
An introduction to the fields of sports marketing, promotion, and management. Topics include conducting marketing research and analyzing the resulting data; design and execution of sales presentations; critical analysis of live events; sports management concepts; and legal considerations. Prerequisite: BUSA 120 and either MGMT 330 or MKTG 320 , each with a grade of “C” or better.
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