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Nov 07, 2024
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MKTG 341 - Marketing Research Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3 Terms Offered: Fall, Spring
A study of the role of market research in the business organization. Field exercise involving the collection, analysis, and interpretation of data as applied to the solution of marketing problems. Prerequisite: IS 322 ; MKTG 320 , both with a grade of “C” or better.
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