2020-2021 Catalog with Addendum

Nov 30, 2024

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2020-2021 Catalog with Addendum [ARCHIVED CATALOG]

Marketing, Analytics, BS (MARK-MANL)

BS: Marketing (MARK)

This program is for online undergraduate students only.

University Requirements

Please see the University Requirements section of this catalog.

Business Foundations

ACCT 210 - Financial Accounting Credit Hours: 3
ACCT 211 - Managerial Accounting Credit Hours: 3
BLAW 363 - Legal Environment of Business Credit Hours: 3
ECON 260 - Principles of Macroeconomics Credit Hours: 3 *
or
ECON 261 - Principles of Microeconomics Credit Hours: 3 *
FIN 310 - Financial Management Credit Hours: 3
IS 322 - Business Statistics Credit Hours: 3
IS 324 - Management Information Systems Credit Hours: 3
MGMO 330 - Management and Organizational Behavior Credit Hours: 3
MGMO 438 - Global Strategy Credit Hours: 3
MKTO 320 - Principles of Marketing Credit Hours: 3
*Hours may also fulfill university requirements and are not included in total major hours

Total: 27 Credit Hours

Analytics (MANL)

CSO 115 - Introduction to Programming Using Scripting Credit Hours: 3
ITO 220 - Introduction to Databases and Database Management Systems Credit Hours: 3
MKTG 342 - Consumer Behavior Credit Hours: 3
MKTG 432 - Data Mining Credit Hours: 3

Choose 3 hours from:

MGMO 390 - Innovation Credit Hours: 3
MKTG or MKTO 300-499 - Credit Hours: 3

Choose 3 hours from:

Any ACCT, BLAW, BUSA, ECON, FIN, IS, MGMO, MGMT, MKTG, or MKTO course (300-499)

Choose 3 hours from:

Any ACCT, BLAW, BUSA, ECON, FIN, IS, MGMO, MGMT, MKTG, or MKTO course (100-499)

Total: 21 Credit Hours

Electives

Minimum - 16 Credit Hours

Total Major Hours: 64

Other Graduation Requirements

Minimum grade in each business and emphasis course: C
Minimum GPA for graduation: 2.50
Minimum advanced hours: 33
Minimum total hours: 120

Courses numbered 0** do not count in minimum hours required for degree.