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Sep 07, 2024
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MKTG 495 - Marketing Strategy Lecture Hours: 3 Lab Hours: 0 Credit Hours: 3 Terms Offered: Fall, Spring
Comprehensive study of marketing strategies and tactics and how they may be implemented. A major project and cases, are used to illustrate the application of marketing concepts in a practical manner. Prerequisite: MKTG 320 , MKTG 341 , both with a grade of “C” or better.
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